The online advertising leader Google Inc. said Friday it would help make it less lucrative to tie up millions of Internet addresses using a loophole and keep those domain names from legitimate individuals and businesses.
Over the next few weeks, Google will start looking for names that are repeatedly registered and dropped within a five-day grace period for full refunds.
Google's AdSense program would exclude those names so no one can generate advertising revenue from claiming them temporarily, a practice known as domain name tasting — the online equivalent of buying expensive clothes on a charge card only to return them for a full refund after wearing them to a party.
"We believe that this policy will have a positive impact for users and domain purchasers across the Web," Google spokesman Brandon McCormick said.
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