E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Google Combats Domain Name Loophole

Saturday, January 26, 2008

Google Combats Domain Name Loophole


The online advertising leader Google Inc. said Friday it would help make it less lucrative to tie up millions of Internet addresses using a loophole and keep those domain names from legitimate individuals and businesses.

Over the next few weeks, Google will start looking for names that are repeatedly registered and dropped within a five-day grace period for full refunds.

Google's AdSense program would exclude those names so no one can generate advertising revenue from claiming them temporarily, a practice known as domain name tasting — the online equivalent of buying expensive clothes on a charge card only to return them for a full refund after wearing them to a party.

"We believe that this policy will have a positive impact for users and domain purchasers across the Web," Google spokesman Brandon McCormick said.

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