Customers Line Up for iPhone 4 at Verizon

Actually this is a line to buy nylon stockings at Dayton's Department Store in downtown Minneapolis in February 1946. Standing in line for an innovative new product has a long tradition.  Hmmm... why didn't they just preorder the nylons online?

Kraft Foods Spaming Twitter Users Using FourSquare Checkins

Location-based social networking is a growing trend that is ready to be abused and Kraft Foods has found a way.  They are now apologizing for their location based tweets after complaints from victims.

Kraft Foods has had some recent spikes in tweets recently. For example on January 3 they sent out 201 tweets. The tweets have been location based mentioning retailers such as Costco and Stop'n Shop.  One example, "@vinge While you're at Costco, check out this delish Ritz Cheesy Football for your football parties!"
It appears that they are using foursquare checkins to target Twitter users with robo spam. This has backfired and Kraft Foods has been sending out apologies.

It appears that Kraft Foods may have been using Local Response  "but have turned it off until we get it right." Can anyone confirm?

Google Local Search Improves Searcher Location Visibility

The Google blog has just announced a Search interface change that provides more transparency and control over the location set for the searcher. The left-hand panel of the search display now shows the automatically detected location and provides the opportunity for a searcher to control your location preferences.

Google has been featuring more of the search verticals in its general results.  This change is a further indication that e-marketing services need to pay more attention to optimization of all online media including news, social, video and local.

What is E-Marketing?


How would you define e-marketing?

How do you spell e-marketing, emarketing, E-marketing, e-Marketing, eMarketing?


Wikipedia, "Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, or e-Marketing is the marketing of products or services over the Internet."

Ohio State University, E-marketing is "moving elements of marketing strategies and activities to a computerized, networked environment such as the Internet. It is the strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools."

IT Architects, "e-Marketing is the term applied to the presentation of company's brand, product and services on the Internet to help build strong, ongoing customer relationships."

Cariad Marketing, E-Marketing is "the use of the internet and related digital information and communications technologies to achieve marketing objectives. Broadly equivalent to digital marketing."

MasterBase, E-marketing is "the study of technical uses of Internet to advertise and/or sell products and services. It includes hits from advertisement, banner ads in web pages, massive mail sending, search-engine marketing (including optimizing of search engines) and merchandising of blogs."

eMarketing Dashboard, "E-marketing is the process of marketing a brand using the Internet."

Read more about the benefits of e-marketing.

Social Media for B2B Sales

The InsideView blog has released an Infographic depicting "The Social Media landscape - Facts and Figures for B2B Sales."

Some of the highlights are as follows:






Global Fortune 100 Companies with social profiles:

• Twitter 65%
• Facebook 54%
• YouTube 50%
• RSS Feeds 33%

Average Social Media Activity of Fortune 100 companies

• 27 tweets per week
• 3.6 Facebook posts per week
• 7 blog posts per month
• 10 videos per month

It also says that "A negative customer review on YouTube, Twitter of Facebook can cost a company about 30 customers."

Forrester estimates that $716 million will be spent on social media this year and will grow to $3.1 billion in 2014. But this is still just a fraction of the size of search or display advertising at $31.6 billion and $16 billion respectively. Perhaps this is because search and display have proven ROI's.  See also "Social Media Is Not Free - Measuring ROI."

Captain, Romulan Warbird Decloaking...

The problem with iPad not supporting Flash.

From  Abstruse Goose

Is Print Dead?

Author and magazine designer Brian E. Young has created this infographic to show the sorry shape of the print industry. On it he shows jobs by sector, print reading trends, tablet PC purchase intent, print advertising, book and e-book sales.

You may also be interested in Why Newspapers Are Failing.