E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Top U.S. Smartphone Apps and Operating Systems

Wednesday, December 31, 2014

Top U.S. Smartphone Apps and Operating Systems

From videos to banking to online shopping, a lot of marketers and consumers had digital on their minds this year. To wrap up 2014, Nielsen looked at some of the top trends in digital, including the latest top U.S. smartphone apps and operating systems.

Smartphone penetration grew from 69% at the start of 2014 to 76% of U.S. mobile subscribers by October 2014, and a majority of subscribers used Android (52%) and iOS (43%) devices to access their apps. Three percent of U.S. smartphone owners used a handset that operated on a windows phone, followed by 2% on a Blackberry.

Read more, http://www.nielsen.com/us/en/insights/news/2014/tops-of-2014-digital.html

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