We’ve all heard about the marketing segments called “yuppie, metro-sexual, Millennials, etc.” but we’ve probably not heard of the segment called YUMmies. Young Urban Males, dubbed “YUMmies” by HSBC, is a segment, really.
Read more at: https://www.linkedin.com/today/post/article/20140422192850-84444-oh-yes-marketing-to-yummies-is-now-a-thing-unfortunately?trk=cha-feed-art-title-204
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