E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: The Year of Fearlessness

Friday, May 2, 2014

The Year of Fearlessness

Our lives are messy, and how we form our perceptions of brands is also messy. The sheer number of available options for brands—digital, social, content and search, along with all the more traditional brand channels—can be daunting.

As marketers, we can respond to the messiness and complexity by getting defensive and picking a few safe-and-simple marketing channels and talking points. Or we can go the other way and develop the depth of character, tensity and quick pace that will keep people interested.
Read more at: http://www.thinkwithgoogle.com/articles/the-year-of-fearlessness-brand-insights-from-sandy-thompson.html

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