E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Forget Numbers: 5 Enlightened Ways to Measure Your Brand

Sunday, May 4, 2014

Forget Numbers: 5 Enlightened Ways to Measure Your Brand

Yes, branding is intricate, to say the very least. It’s practical and ethereal, inexplicably tangible, and intangible alike. And so, let’s take a fresh look at how to be brand leaders, managers, and doers.

Let’s set aside our marketing funnels and budgeting spreadsheets for just a minute, and instead think of how we might approach our jobs differently if we were pursuing not year-over-year growth, but brand enlightenment.
  1. Keep first things first.
  2. Mind the shop.
  3. Be authentic.
  4. Stay open.
  5. Everything matters.
Read more at: http://www.inc.com/curt-hanke/zen-and-the-art-of-branding.html

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