Forget Numbers: 5 Enlightened Ways to Measure Your Brand

Yes, branding is intricate, to say the very least. It’s practical and ethereal, inexplicably tangible, and intangible alike. And so, let’s take a fresh look at how to be brand leaders, managers, and doers.

Let’s set aside our marketing funnels and budgeting spreadsheets for just a minute, and instead think of how we might approach our jobs differently if we were pursuing not year-over-year growth, but brand enlightenment.

1. Keep first things first.
2. Mind the shop.
3. Be authentic.
4. Stay open.
5. Everything matters.

Read more at: http://www.inc.com/curt-hanke/zen-and-the-art-of-branding.html