E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Ten Things to Know About Measuring Social Media

Wednesday, January 23, 2008

Ten Things to Know About Measuring Social Media

This Web Digest for Marketers article discusses how to measure your social marketing efforts. In summary: (1) Define a goal, (2) sum up your subscribers, (3) assess awareness, (4) parse out your participants, (5) figure your forwarders, (6) assess attitude, (7) rely on ratios, (8) determine whether it drove traffic. Read the article.

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