Wednesday, January 23, 2008
Ten Things to Know About Measuring Social Media
This Web Digest for Marketers article discusses how to measure your social marketing efforts. In summary: (1) Define a goal, (2) sum up your subscribers, (3) assess awareness, (4) parse out your participants, (5) figure your forwarders, (6) assess attitude, (7) rely on ratios, (8) determine whether it drove traffic. Read the article.
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