E-Marketing in Minneapolis David Vinge, eMarketing Dashboard : Long or Short Copy on Web Sites?

Friday, February 1, 2008

Long or Short Copy on Web Sites?

Jacob Nielsen addresses whether a site’s content strategy should use longer or shorter content.

The best answer: As long as it needs to be.
Dr. Nielsen founded the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use.

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