E-Marketing in Minneapolis David Vinge, eMarketing Dashboard : English is THE Second Language

Wednesday, March 12, 2008

English is THE Second Language

Newsweek International has published an article on the rise of English around the world. English instruction is a billion-dollar business and growing. But what’s most fascinating is that non-native English speakers now outnumber native English speakers.

Check out these article excerpts:
Within a decade, 2 billion people will be studying English and about half the world—some 3 billion people—will speak it, according to a recent report from the British Council.

Non-native speakers of English now outnumber native speakers 3 to 1, according to English-language expert David Crystal, whose numerous books include “English as a Global Language.” “There’s never before been a language that’s been spoken by more people as a second than a first,” he says. In Asia alone, the number of English-users has topped 350 million—roughly the combined populations of the United States, Britain and Canada. There are more Chinese children studying English—about 100 million—than there are Britons.

Does this mean that companies don’t need to translate their Web sites? Not exactly.

Every study I have read about the purchasing habits of non-native English speakers says that people prefer to purchase goods in their native language. That doesn’t mean they won’t purchase in another language, just that they’re more likely to purchase in their native language. Which is why we’re witnessing a rush of US companies creating Spanish-language Web sites for the US market.

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