How Smart Web Design Can Strengthen Your Brand

In recent research, User Interface Engineering has been measuring brand engagement -- looking at a person's feelings of loyalty, confidence, integrity, pride, and passion, as it relates to

a specific brand.

They've discovered ways to tell how these feelings change when using a Web site, service, or product. They have learned that large logos and consistent color schemes have little effect on how engaged a customer is with your brand. Instead, the best way to dramatically strengthen brand engagement is by delivering a solid and delightful experience to the customer.

Read about their online seminar on branding research.