E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: How Smart Web Design Can Strengthen Your Brand

Thursday, April 3, 2008

How Smart Web Design Can Strengthen Your Brand

In recent research, User Interface Engineering has been measuring brand engagement -- looking at a person's feelings of loyalty, confidence, integrity, pride, and passion, as it relates to

a specific brand.

They've discovered ways to tell how these feelings change when using a Web site, service, or product. They have learned that large logos and consistent color schemes have little effect on how engaged a customer is with your brand. Instead, the best way to dramatically strengthen brand engagement is by delivering a solid and delightful experience to the customer.

Read about their online seminar on branding research.

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