E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Industry Click Fraud Rate Down Slightly for First Quarter 2008

Friday, April 25, 2008

Industry Click Fraud Rate Down Slightly for First Quarter 2008

Click Forensics, Inc. today released industry pay-per-click (PPC) fraud figures for the first quarter 2008 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index.

Key findings from data reported for Q1 2008 include:
  • The overall industry average click fraud rate was 16.3 percent for Q1 2008. That’s down slightly from the 16.6 percent rate reported for Q4 2007 and up from the 14.8 percent click fraud rate reported for Q1 2007.
  • The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 27.8 percent. That’s down from the 28.3 percent rate reported for Q4 2007 and up from the 21.9 percent average click fraud rate reported for Q1 2007.
  • Q1 2008 click fraud traffic from botnets was 8 percent higher than click fraud traffic from botnets in Q4 2007.
  • In Q1 2008, the greatest percentage of click fraud originating from countries outside North America came from Monaco (3.1 percent), Ghana (3.1 percent), and New Caledonia (2.4 percent).

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