US newspaper ad revenues are expected to drop 42.5% in the next seven years. Can newspapers survive? Readership continues to move online and to more real-time, interactive venues, according to a report from eMarketer.
In its report, “Newspapers in Crisis: Migrating Online,” the research firm estimates that newspaper advertising revenues dropped 16.4% to $37.9 billion in 2008 and expects that by 2012, those revenues will slide to $28.4 billion - about one-half the industry’s revenue peak in 2005.
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