E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Online Marketing Spending to Increase in 2009

Sunday, February 22, 2009

Online Marketing Spending to Increase in 2009

A survey by Alterian reports that most companies will increase their investment in online marketing in 2009, but the ROI on that investment may be sketchy. Less than half (47%) of marketing professionals in North America and the U.K. recently surveyed reported that they currently use analytics to measure online campaign results. One-quarter cited analyzing and honing results as the hardest part of any campaign.

Nearly two-thirds (62%) of organizations surveyed reported planning to increase online marketing this year, 26% said online investment would remain static, and 6% said it would decrease.

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