E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Personal Branding 101: How to Discover and Create Your Brand

Sunday, February 8, 2009

Personal Branding 101: How to Discover and Create Your Brand

This is a fascinating article on Mashable.com by Dan Schawbel the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog.

In the past few years personal branding has been discussed exhaustively throughout the Net. The difference between today and over ten years ago when it was first mentioned by Tom Peters, is the rise of social technologies that have made branding not only more personal, but within reach.

From the corporate brand (BMW), to the product brand (BMW M3 Coupe) and down to the personal brand (car salesman), branding is a critical component to a customer’s purchasing decision. These days, customer complaints and opinions are online and viewable through a simple search, on either Google or through social networks. There is no hiding anymore and transparency and authenticity are the only means to survive and thrive in this new digital kingdom.

Read the rest of the story at Mashable.com.

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