"As Winston Churchill once remarked, 'To improve is to change; to be perfect is to change often.' Hence the most important challenge for today's marketer is how to keep pace with and take advantage of change."
Friday, February 27, 2009
To Improve is to Change
Favorite quote of a quote from the new Sandy Carter book, The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
"As Winston Churchill once remarked, 'To improve is to change; to be perfect is to change often.' Hence the most important challenge for today's marketer is how to keep pace with and take advantage of change."
"As Winston Churchill once remarked, 'To improve is to change; to be perfect is to change often.' Hence the most important challenge for today's marketer is how to keep pace with and take advantage of change."
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