E-Marketing in Minneapolis David Vinge, eMarketing Dashboard : To Improve is to Change

Friday, February 27, 2009

To Improve is to Change

Favorite quote of a quote from the new Sandy Carter book, The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

"As Winston Churchill once remarked, 'To improve is to change; to be perfect is to change often.' Hence the most important challenge for today's marketer is how to keep pace with and take advantage of change."

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