E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: “Everyone has a plan until they get punched in the face.”

Tuesday, April 28, 2009

“Everyone has a plan until they get punched in the face.”


Those words of wisdom come from Mike Tyson, the “baddest dude on the planet”.
A new documentary film, Tyson, tells the rags-to-riches-to-prison story of the former heavyweight champ. Hmmm... I wonder how many similar stories will be written about Wall Street whiz kids and mortgage bankers.

Strategic marketing is an essential element of any business plan. But what happens when you are punched in the face by the unexpected? While you can’t have a plan for every contingency, you can have a fit, well trained, disciplined team to react and turn the unexpected into an opportunity. After all, if everyone in your industry is on the ropes, the one who responds to the new market realities quickly and efficiently can gain the upper hand. An effective team with a depth of real life experiences and instincts can come out punching while the competition is down.

After all how many times can you get head-butted before you lose your focus and bite off someone’s ear?

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