E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Google Testing Pay-Per-Purchase Ads

Friday, June 26, 2009

Google Testing Pay-Per-Purchase Ads


Google is testing a new type of advertising format within its sponsored links on Google. Product ads, unlike text ads will “feature product specific information directly in the ad such as price and product image,” according to the email Google sent some advertisers inviting them to try out the ads. The new format is intend to “complement standard text ads on Google.com.”

A Google spokeswoman said in a statement that the “test will only be visible to a small number of U.S. users” and emphasized that the company was “constantly experimenting with new features.”Sponsored Links on Google when users search for products that match the items in your feed. Beta testing is for US / English

Google will charge advertisers only when a user makes a purchase. Advertisers set the commission rate and Google decides which products to display and when. Like their pay-per-click text ads, Google will optimize the rotation of product ads to maximise their return on ad space.

To participate in the service, retailers must submit a feed of their products through the GoogleBase service, which is Google’s version of a classified listings service.

Below is more information quoted from the FAQ of the e-mail invitation send to prospective beta testers.
  • How do I see reports during the beta testing?
Through your Google Affiliate Network account, you will see reports for Google similar to other tracking publisher reports. Please keep in mind that our initial experiments will be limited to a small percentage of traffic until our full launch.
  • Do product feeds need to be submitted through Google Base?
Yes, these ads use information from your Google Base product feed. Google Affiliate Network is integrating with Google Base to create product ads with trackable product links.
  • How do these ads compare with free product listings via Google Base?
Product ads appear as a Sponsored Links on the page and Google will use a variety of prominent placements and additional display options to optimize and drive targeted traffic to your product ads. You pay only for qualified conversions that take place through Google product ads. Product listings that appear in the search results will continue to be free.
  • How do these ads different from AdWords text ads?
Product ads represent individual offers with product information directly in the ad itself. Unlike keyword targeted text ads, product ads appear when the user’s query matches information provided in your product feed. During the beta, product ads are shown independently from text ads.
  • Can I add keywords to my ads?
No. Google categorizes and matches the items from your product feed to the user’s search query for you. Please make sure your product information is complete and accurate in your product feed to Google Base.
  • How are these ads ranked?
Ad Rank = Commission × Quality Score. The quality score takes into account the relevance of your product to the user’s query, conversion rate of the query and the matched product ad on Google, your account history, and other relevant factors.
So will this replace the Adwords Products PlusBox which has been in test for a couple years?

Note: Image provided by Google Blogoscoped.

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