E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: How The Mayo Clinic Uses Social Media

Sunday, June 7, 2009

How The Mayo Clinic Uses Social Media

Lee Aase's presentation at the Community 2.0 conference in San Francisco discusses Mayo's efforts to use social media to increase brand awareness. Lee is the manager of syndication and social media of the Mayo Clinic.

Since word-of-mouth was found to be the top source of information influencing preference for the Mayo Clinic, extending this to social media was the logical next step.

The presentatin includes claims such as “Total Cost for Mayo Clinic Facebook, YouTube and Twitter $0.00.” that overly minimizes the time cost of employees to develop and maintain their online efforts.

1 comment:

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