E-Marketing in Minneapolis David Vinge, eMarketing Dashboard : Specific Benefits Of E-Marketing

Friday, July 3, 2009

Specific Benefits Of E-Marketing

E-marketing gives businesses of any size access to the mass market at an affordable price and, unlike offline media like TV or print advertising, it allows for highly targeted marketing.
  • A Web site can reach anyone in the world who has Internet access. This allows e-marketers to find new markets and expand globally for a relatively small investment.
  • A properly planned and effectively targeted e-marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
  • E-marketing efforts provide easily trackable, measurable results. E-marketing by e-mail, banners, search engine keywords or social media advertising makes it easier to measure the effectiveness of a campaign - as it is happening.
  • E-marketing is 24-hours-a-day, 7-days a week marketing. With a Web site your customers can find out about your products even if your store or office is closed.
  • E-marketing can be highly personalized. Connect your customer database to your Web site so when a customer visits your site you can greet them with targeted offers. As they buy more from you, their customer profile is refined so that your future efforts are even more effective.
  • E-marketing is one-to-one marketing. This allows you to reach people who want to know about your products and services in a way that speaks to them as individuals.
  • E-marketing allows for more interactive campaigns. Customer interaction and involvement with aspects of your message leaves a stronger, lasting impression.
  • Purchase conversion rates are higher with e-marketing. When customers access your Web site they are only ever a few clicks away from completing a transaction.
Together, all of these aspects of e-marketing have the potential to add up to more sales. If you would like to know more about e-marketing strategies and their potential then please contact me.

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