E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Brands Seek Fans on Facebook

Wednesday, October 14, 2009

Brands Seek Fans on Facebook

If you throw enough money at any communications effort you can reach a lot of prospects. But like everything else in social media, measuring ROI remains uncertain at best. What is the value of a brand fan?

Here's some interesting facts from a recent article in Adweek.

Facebook does not keep statistics on the number of brands that have created pages on its platform. But most of the top brands have some sort of presence, and Facebook boasts that it has run campaigns from 83 of the top 100 brands.

Facebook's audience has proven mostly receptive to the invasion. Of the 15 most popular pages on the site, three belong to corporations: Coca-Cola, Starbucks and Skittles.

There's no media cost to setting up on Facebook, but brands often find the quickest way to build a sizable following is through -- you guessed it -- paid advertising.

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