Social Media Facts: Facebook

Wikipedia says: Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can join networks organized by city, workplace, school, and region. People can also add friends and send them messages, and update their personal profi les to notify friends about themselves.

Facts:

•  In the past 24 hours 262,000,000 pages on Facebook were created or modified.
  
• More than 250 million active users
• More than 120 million users log on to Facebook at least once each day
• More than two-thirds of Facebook users are outside of college
• The fastest growing demographic is those 35 years old and older
• About 70% of Facebook users are outside the United States
  

Businesses use Facebook to connect "fans" to products, services and brands. A few do this well, most do not.

Some media campaigns will direct customers to a Facebook page rather than the main Web site.  This can dilute the audience base.  One excuse for doing this is that Facebook is often easier to update than the Web site. Another excuse is that the main site does not have Web 2.0 capabilities.  Hmmm... seems like a poor content management system (CMS) selection.