Marketers Investing Heavily in Social Media in 2010

The seventh annual survey on marketing investments was released today by integrated marketing services provider Alterian.

The survey covered 1068 marketing professionals - 98% in North America and Europe and 2% in Asia Pacific and other regions.

Results highlights

• 66 percent of respondents will be investing in social media marketing (SMM) in 2010.
• Amoung those planning to invest, 40 percent said they would be shifting more than a fifth of their traditional direct marketing budget towards funding their SMM activities.
• More than a third (36 percent) of respondents are investing in social media monitoring and analysis tools.
• Nearly half of respondents (42%) said they don’t currently incorporate clickstream and web analytics data into their customer and e-mail database.
• The research also found that over half of respondents (51 percent) are placing a ‘fair’ or ‘significant’ amount of effort on moving from a campaign-centric direct marketing model towards multichannel customer engagement – in fact only 7 percent make no effort at all.

 Note that these results were compiled by a company that sells support services for social media marketing.

 

Get a copy of the full report of the Alterian Annual Survey results.