E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Social Media Facts: Myths

Tuesday, January 19, 2010

Social Media Facts: Myths

MYTH: Social media is for kids.
FACTS:
  • 55.6 million adults, or just less than 1/3rd of the population, in the US now visit social networks at least monthly
  • 80% percent of Twitter users are over 25
  • The fastest growing Facebook demographic is those 35 years old and older

MYTH: It’s popular in the US but not in the rest of the world.
FACT:
  • Close to 70% of the 250M Facebook users are outside the United States

MYTH: Social media isn’t for business
FACTS:
  • Thousands of companies large and small are turning on their social media efforts from large corporations to small neighborhood shops. ("let's-all-hold-hands-and-jump-off-the-cliff-together")
  • Conversations are happening about your industry, your company, your competitors and your customers whether you are there or not. (Are they really? Don't assume. Check)

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