Social Media Facts: Myths

MYTH: Social media is for kids.
FACTS:

• 55.6 million adults, or just less than 1/3rd of the population, in the US now visit social networks at least monthly
• 80% percent of Twitter users are over 25
• The fastest growing Facebook demographic is those 35 years old and older

MYTH: It’s popular in the US but not in the rest of the world.
FACT:

• Close to 70% of the 250M Facebook users are outside the United States

MYTH: Social media isn’t for business
FACTS:

• Thousands of companies large and small are turning on their social media efforts from large corporations to small neighborhood shops. ("let's-all-hold-hands-and-jump-off-the-cliff-together")
  
• Conversations are happening about your industry, your company, your competitors and your customers whether you are there or not. (Are they really? Don't assume. Check)