E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Book: eMarketing Strategies for the Complex Sale

Wednesday, March 3, 2010

Book: eMarketing Strategies for the Complex Sale


Ardath Albee has provided a comprehensive guide to help B2B marketers drive decisions to buy in their favor. It talks of how to differentiate your company with contagious content strategies that produce more sales opportunities and how to find out how to get the tangible proof you need to prove marketing effectiveness.

eMarketing Strategies for the Complex Sale shares methods to help you:

    * Create eMarketing strategies based on customer perspectives
    * Use a contagious content structure for competitive differentiation
    * Establish trusted relationships
    * Continuously measure, tune, and improve your effectiveness

Read more and order online.

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