E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Social Media Sharing Trends - Email Still Rules

Tuesday, April 13, 2010

Social Media Sharing Trends - Email Still Rules

The popular social bookmarking service, Tell-a-Friend,  analyzed the 10 million referrals that happened via Tell-a-Friend and compiled a report of the findings.
Key findings include:
  • The top channels of sharing include, email (59%), instant messenger (25%), social networking sites (14%).
  • Email and IM continue to be the most popular mediums of sharing
  • Facebook with a 79% share dominates the sharing in the social networking channel
  • Twitter is growing in popularity but is still just 5% among social networks.
  • Only 2% of shares happen over Bookmarking sites but digg rules this method.
  • In the Email channel, Yahoo Mail is the most preferred, followed by MSN.
  • Google’s services like Google Bookmarking, Google Talk, and Gmail, are lagging in their respective channels when it comes to shared content
  • LinkedIn, as a networking site, ranks the lowest when it comes to social media sharing.

Read the complete report at Tell-a-Friend.

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