Google Allowing More Search Results From Each Domain

Until now, search results in Google would only include one or two results from a single domain. 

To dominate the results for a brand name query you had to use sub-domains or create multiple sites with unique content that focused on that brand.




Google announced, "Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site.

"We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page."

This could have a profound effect on strategies for online reputation management, social media marketing, affiliate marketing and the proliferation of microsites.