E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Google Allowing More Search Results From Each Domain

Friday, August 20, 2010

Google Allowing More Search Results From Each Domain

Until now, search results in Google would only include one or two results from a single domain. 

To dominate the results for a brand name query you had to use sub-domains or create multiple sites with unique content that focused on that brand.




Google announced, "Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site.

"We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page."

This could have a profound effect on strategies for online reputation management, social media marketing, affiliate marketing and the proliferation of microsites.

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