E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Marketers Need To Make A Habit Of Understanding Habit

Saturday, April 12, 2014

Marketers Need To Make A Habit Of Understanding Habit

Despite all the talk about behavioral marketing, few marketers are aware of just how much habit impacts consumer behavior. That was, perhaps, the most surprising finding from our recent survey of marketers about what drives purchasing behavior.  In fact, just 9 percent of respondents realized that as much as 95 percent of consumer behavior is on autopilot, according to our survey, for which we partnered with CMO.com.

Habit experts explain that this high percentage is innate. From daily routines to the brands we buy, humans desire the simplified decision-making that habituation provides. The lack of recognition of habit as a driving influence in all of marketing could explain why so much marketing disappoints where ROI is concerned.
Read more at: http://www.cmo.com/articles/2014/4/3/marketers_need_to_ma.html

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