E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Accenture: Embrace Web 2.0 Cautiously

Wednesday, January 30, 2008

Accenture: Embrace Web 2.0 Cautiously

IT consultancy Accenture has advised businesses to accept Web 2.0 working practices but to beware of possible impacts on the IT department.

Accenture's head of research and development, Martin Illsley, on Monday advised businesses that mashups, web applications combined with more traditional business software, were becoming increasingly useful but have to be managed so as not to overwhelm IT departments.

"Systems can be integrated in a lightweight manner," said Illsley. "But mashups and the like have to be managed very well or they drift out of the IT department into many departments. Most IT departments are aware of that and spend an awful lot of time trying to keep things together."

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