P&G Uses Search to Find the Right Customers

This 28-Jan-2008 article in 1 to 1 describes how the consumer company, with more than 600 U.S. Web sites devoted to its various products, looked at what they were doing with paid search and tried to apply that approach to a tool for organic search. They developed software that would track how successfully the content of its brands' Web pages were driving the right traffic to their sites. Read more...