E-Marketing in Minneapolis David Vinge, eMarketing Dashboard : Microsoft to Launch GazeInLink™

Wednesday, February 11, 2009

Microsoft to Launch GazeInLink™

Microsoft has been testing a new Web gadget called Gaze which offers structured and contextual information in a manner similar to Vibrant Media's IntelliTXT and Kontera's in-text ad technology. Like those existing products, Gaze underlines keywords on the page and lets visitors hover or click for related advertising and information in a small popup box.

According to Microsoft, "A GazeInLink™ is generated through a technology owned and operated by Microsoft AdCenter. The link is placed within the content of a web page; upon click the GazeLink™ will link the user to relevant information and offers (ads). ... A GazeInLink™ is clearly distinguished by a unique underline or other decoration that a publisher chooses. A mouse-over, click or by a small icon that sits next to the entity/keyword. When the user places the mouse over a GazeLink™, the gadget layer opens with information about the linked entity/keyword. Ads are blended in to the content in a non intrusive way. They’re meaningful to user and related to what the user is reading."

The Gaze home page offers a teaser suggesting that this won't be formally introduced until April 15th.

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