E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Google Starts Tracking Browsers to Target Ads

Thursday, March 12, 2009

Google Starts Tracking Browsers to Target Ads

Google is getting to know you a little better in order to send you ads you'll more likely like.

They are starting to gather information about the Web sites people visit using an individual Web browser in order to target ads to their interests, Google has announced on its blog.

"By making ads more relevant, and improving the connection between advertisers and our users, we can create more value for everyone," the company said. "Users get more useful ads, and these more relevant ads generate higher returns for advertisers and publishers."

"Interest-based" advertising was launched Wednesday as a beta test on third-party sites that carry Google ads, as well as the YouTube video site that Google owns.

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