E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Using Mobile Phones for News and Info Doubles

Monday, March 16, 2009

Using Mobile Phones for News and Info Doubles

comScore reports that the number of people who access news and information daily on their mobile phones doubled from 10.8 million in January, 2008 to 22.4 million in January, 2009.

The second most popular mobile activity was social networking and accessing blogs, with 9.3 million daily mobile users. While social networking is only half as popular as reading news, it is growing four times as fast, up from 1.8 million users a year ago.

An estimated 63 million people accessed news and information on their mobile phones at least once during the month. Of those, about a third did so via a downloaded application rather than a mobile browser, with the most popular downloaded app being maps. SMS-based search proved even more popular (with 14.1 million monthly users versus 8.2 million for downloaded maps.

“Over the course of the past year, we have seen use of mobile Internet evolve from an occasional activity to being a daily part of people’s lives,” observed Mark Donovan, senior vice president, mobile, comScore. “This underscores the growing importance of the mobile medium as consumers become more reliant on their mobile devices to access time-sensitive and utilitarian information.”

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