E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Top 10 Triggered E-mail Programs

Saturday, April 4, 2009

Top 10 Triggered E-mail Programs

Ed Henrich has a great article in ClickZ on how to reach out to your most engaged e-mail subscribers in a relevant way. "Segmentation works, but often a faster, easier way is to develop a set of triggered marketing programs. These "lights-out" automated programs work while you sleep. You can reach out to your customers when they most want to hear from you -- when they're actively engaged."

His examples of trigger-based e-mail programs include:

  1. Welcome E-mail Program
  2. Cart-Abandonment Program
  3. Transactional Messages
  4. Referral Program from Net Promoters
  5. Win-Back Campaign
  6. Pre-Trip Countdown/Post-Trip Relationship
  7. Browse Program
  8. Special-Occasion Reminder Program
  9. In-Stock Notifications
  10. Automated Refill-Reminder Service
In this article Ed provides the purpose and benefits for each of these e-mail strategies.

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