E-commerce experts know from looking at their site analytics that shoppers with a specific product in mind tend to use multi-word, need-specific search terms when looking up product details, reviews and ratings.
Hitwise reports that longer search queries are becoming more popular. "The length of search queries has increased over the past year. Longer search queries, averaging searches of five to more than eight words in length, have increased 9 percent between February 2009 and February 2008. Searches of eight or more words increased 20 percent. The same time period showed that shorter search queries — those averaging one to four words long — have decreased 2 percent. Searches of two words comprised the majority of searches, amounting to 23.47 percent of all queries."
Search engines continue to be the primary way Internet users navigate to key industry categories. Hitwise also reports that Business and Finance, Sports, Online Video and Social Networking categories showed double-digit increases in their share of traffic coming directly from search engines over the past year.
Long-tail search has never offered e-tailers better opportunities. Are you optimizing your site for longer search key phrases?
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