E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Data Trumps Design At Google - Good Or Bad?

Saturday, May 9, 2009

Data Trumps Design At Google - Good Or Bad?

On his last day at Google as the top visual designer, Douglas Bowman posted his complaints about Google on his blog about how data trumped design within the Google organization. This is very unusual and revealing for any current or former Googler.

"When a company is filled with engineers, it turns to engineering to solve problems. Reduce each decision to a simple logic problem. Remove all subjectivity and just look at the data. Data in your favor? Ok, launch it. Data shows negative effects? Back to the drawing board."

"And that data eventually becomes a crutch for every decision, paralyzing the company and preventing it from making any daring design decisions," Mr. Bowman wrote.

So Google, clearly the most successful Internet company, uses data to drive design decisions. Is this bad considering the success that they have experienced? Is it frustrating for a design professional like Bowman, surely.

On March 30th, Douglas Bowman became the creative director at Twitter.

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