E-Marketing in Minneapolis David Vinge, eMarketing Dashboard : 77 Percent of Senior Citizens Shop Online

Friday, October 30, 2009

77 Percent of Senior Citizens Shop Online

More than 77% of online Americans ages 65+ say they shop online, the highest percentage among any generational group.  A study by the Cable & Telecommunications Association for Marketing (CTAM) found that older Americans - including both Seniors and the younger Baby Boomers - have overwhelmingly made the Internet an integral part of their everyday lives and often rival younger generations in online activities.

Seniors Online in Droves
94% of online seniors  regularly use email, 71% go to the Internet to look up health and medical information, 70% read news, and 59% use the Internet to manage their finances and banking. They also turn online for gaming with approximately half (47%) of online Matures regularly play free online games.

Read the full study...

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