E-Marketing in Minneapolis David Vinge, eMarketing Dashboard : Windows 7 Is Taking Share From Vista

Wednesday, November 4, 2009

Windows 7 Is Taking Share From Vista

Microsoft's Windows 7 operating system has had an encouraging start in the US and globally according to web analytics firm, StatCounter. The firm's research arm StatCounter Global Stats reports that Windows 7 weekly share went from 1.75% of the US market pre launch to 2.82% by the end of October. Results for the rest of the world were comparable.

"Windows 7 has hit the ground running and the underlying trend is positive for Microsoft," commented Aodhan Cullen, CEO, StatCounter. "The new operating system should be further boosted by December holiday season sales of computers which will have Windows 7 preinstalled." He added that as expected it looks as if Windows 7 is taking market share from Vista and to a lesser extent XP. "In the US Vista has declined from 35.78% to 34.52% at the end of October.  XP has seen a smaller fall from 48.92% to 48.47%."

Data is based on an analysis of 4.7 billion page views (1.1 billion from the US) which were collected during the three week period 12th October to the 1st November 2009 from the StatCounter network of over three million websites.

Watch for even more share to be taken from Vista.  Many people who recently purchased a computer were promised free upgrades to IE 7.  Those upgrades should be shipping soon.

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