E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Health Care Study: Using Social Networks to Discuss Conditions with Fellow Patients

Monday, August 2, 2010

Health Care Study: Using Social Networks to Discuss Conditions with Fellow Patients

About one-third of Americans who go online to research their health currently use social networks to find fellow patients and discuss their conditions.

According to a new Issue Brief by the Deloitte Center for Health Solutions, "Public, Internet-based social networks can enable communication, collaboration and information collection and sharing in the health care space."

In the brief, “Social Networks in Health Care: Communication, Collaboration and Insights,” they also report that 60% of physicians and 65% of nurses are interested in using social networks for professional purposes.

"Social networks hold considerable potential value for health care organizations because they can be used to reach stakeholders, aggregate information and leverage collaboration."

Read the full document (PDF).

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