Social Media for B2B Sales

The InsideView blog has released an Infographic depicting "The Social Media landscape - Facts and Figures for B2B Sales."

Some of the highlights are as follows:






Global Fortune 100 Companies with social profiles:

• Twitter 65%
• Facebook 54%
• YouTube 50%
• RSS Feeds 33%

Average Social Media Activity of Fortune 100 companies

• 27 tweets per week
• 3.6 Facebook posts per week
• 7 blog posts per month
• 10 videos per month

It also says that "A negative customer review on YouTube, Twitter of Facebook can cost a company about 30 customers."

Forrester estimates that $716 million will be spent on social media this year and will grow to $3.1 billion in 2014. But this is still just a fraction of the size of search or display advertising at $31.6 billion and $16 billion respectively. Perhaps this is because search and display have proven ROI's.  See also "Social Media Is Not Free - Measuring ROI."