E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Six Customer Experience Mistakes You Don’t Want to Make

Thursday, April 17, 2014

Six Customer Experience Mistakes You Don’t Want to Make

Per results from recent Voice of Customer (VoC) research, Customer Experience strategies are failing to deliver the quality of experience customers expect. Notwithstanding today’s technology, tools and analytics, it is sobering that customers are not experiencing a significantly improved customer experience.
Customers do not feel that marketers are trying to understand the customer journey.
It is obvious to customers that companies are doing things piecemeal.
Customers want marketers to move from thinking about individual campaigns to a holistic engagement.
  1. Conflicting metrics for measuring success.
  2. Frustratingly poor data.
  3. Viewing Customer Experience as being about a few campaigns, will ensure you’ll fail.

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