E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Building and Maintaining Customer Loyalty With Today’s Consumer

Friday, April 18, 2014

Building and Maintaining Customer Loyalty With Today’s Consumer

Developing loyalty with today's empowered consumer requires incentives beyond premium pricing, service promises, and redeemable rewards. In today's quest to become your customers' irreplaceable vendor, you have to develop a customer dependency driven through customer knowledge, communication coordination, anticipation of needs, and ease of use. 
 
There are three keys to securing consumer loyalty in today’s market:
  1. Know thy customer
  2. Coordinating the online and offline customer experience
  3. Anticipate service opportunities

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