Developing loyalty with today's empowered consumer requires incentives beyond premium pricing, service promises, and redeemable rewards. In today's quest to become your customers' irreplaceable vendor, you have to develop a customer dependency driven through customer knowledge, communication coordination, anticipation of needs, and ease of use.
There are three keys to securing consumer loyalty in today’s market:
- Know thy customer
- Coordinating the online and offline customer experience
- Anticipate service opportunities
Read more at: http://www.clickz.com/clickz/column/2339815/building-and-maintaining-customer-loyalty-with-today-s-consumer
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