The 7 Deadly Sins of Marketing Automation

Marketing automation holds great promise for b-to-b marketers, offering the potential to create a powerful marketing engine that drives activity through the sales funnel -- turning leads into prospects, prospects into sales and sales into customers. But there is often a large gap between this potential and reality.  …Below are seven critical areas commonly responsible for the failure of marketing automation initiatives to reach their full potential:

1. Insufficient knowledge of your audience
2.  Misaligned sales and marketing teams
3. Insufficient content
4. Lack of dedicated resources
5. Poor integration
6. A low-quality database
7.  Failure to act on metrics

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