E-Marketing in Minneapolis David Vinge, eMarketing Dashboard: Mature Adults Gravitate to Vibrant, Single-Image Ads

Sunday, January 25, 2009

Mature Adults Gravitate to Vibrant, Single-Image Ads

Mature consumers prefer single-image advertisements over ads with multi-image collages by a margin of 66% to 34%, and also gravitate to images that show products and lifestyles, according to a recent image-preference survey by Creating Results.

The older a consumer, the stronger his or her positive feelings for images in which the model’s face was clearly identifiable vs. cropped photographs. 76% of those over age 75 preferred recognizable photos, as well as 75% of 65-74-year-olds and 62% of those ages 55-64.

Yet another factor to consider for user centered designs.

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