Google Local Search Improves Searcher Location Visibility

The Google blog has just announced a Search interface change that provides more transparency and control over the location set for the searcher. The left-hand panel of the search display now shows the automatically detected location and provides the opportunity for a searcher to control your location preferences.

Google has been featuring more of the search verticals in its general results.  This change is a further indication that e-marketing services need to pay more attention to optimization of all online media including news, social, video and local.